Join us
The top of Denmark
You will become part of a strong community between business and tourism throughout Vendsyssel.
Member benefits
Get a consolidated overview of the opportunities and value that membership provides – both for your business and for tourism in the whole of Skagen.
For several years, Skagen has shown that the town is strong – both during the high season and off-season. This is not only due to nature, but also to the many businesses and contributors who work every day to create great experiences for visitors.
Membership with us is about standing together for this development. It means visibility, marketing, and a shared focus on attracting guests all year round. We can see that it works: booking figures are high, interest is increasing, and Skagen remains one of the most sought-after destinations in the country.
Our task is to support you in this work – with campaigns, tourist services, cruise initiatives, and the major events that draw people to the town. It's a joint effort, and it makes a real difference to Skagen.
Tourism Director Nicolai J. Nissen
About us
Toppen af Danmark is the member-driven tourism organisation in Vendsyssel. Every day, we work to strengthen tourism in the area through marketing, guest services, and the development of new initiatives, which benefit both businesses and local communities.
We run the tourist office year-round, handling contact with thousands of guests and providing guided tours, cruise initiatives, and major events such as the Skagen Marathon and the Winter Swimming Festival. The association brings together accommodation providers, shops, attractions, restaurants, and holiday home rental agencies in a joint effort to ensure visibility and activity – also outside of the peak season. Our goal is to create a strong and sustainable foundation for tourism in Skagen, where all members benefit from the collaboration.
Tangible benefits
We have compiled the most important benefits of membership – from marketing and guest services to collaboration and development – so you can see what you get from joining.
1
As a member, your company becomes part of our joint marketing on VisitVendsyssel.dk, Toppenafdanmark.dk, social media, and newsletters.
We work year-round to generate traffic to Skagen and visibility for our members.
2
You will gain access to our marketing team, who can assist with campaigns, copywriting, public relations, and brainstorming. We know the market, the guests, and the seasons – and actively share that knowledge with our members.
3
We keep the tourist office open all year round, handle guest contact and run guided tours in Skagen and Sæby. This creates activity and experiences in the town, and gives your guests added value during their stay. Members can always get exposure here.4
As a member, you help to ensure that we can run major events like the Skagen Marathon, the Winter Swimming Festival, and Midsummer's Eve. This generates revenue for the town and attracts visitors both in and out of peak season.
More advantages
Cruise
We meet over 250,000 cruise guests annually and ensure visibility for Skagen through guided tours, service, and close contact with shipping companies. Here, we represent our members.
DIGITAL REACH
With access to our platforms, newsletters, and social media, you can reach both Danish and international guests – all year round.
JOINT CAMPAIGNS
We develop and implement campaigns in Denmark, Norway, the Netherlands, Sweden, and Germany, where members can gain exposure at a member price.
GUIDED TOURS
Your staff can participate in our guided tours for free, strengthening their hosting skills, local knowledge, and understanding of the area – a clear advantage for both guests and the company.
DATA OG INDSIGT
You get access to our knowledge of guest behaviour, seasonal development, booking figures and trends – important knowledge in a competitive industry.
Skagen Gift Card
As a member, you get free access to the Skagen Gift Card scheme, where your customers can use gift cards at your establishment – a scheme that strengthens trade, visibility, and local cohesion.
It's happening
A solid platform for local experiences
In 2025, we launched the "Det Sker" (What's Happening) calendar in both Skagen and Sæby. It has become
spread widely via social media, newsletters, welcome packs, and our
tourist offices and have made it much easier for both visitors and locals to find their way to events all year round.
An open community for organisers
All organisers can freely register their activities – and we will ensure visibility on our platforms. In 2026, the effort will continue, so the calendar is always
current and available.
A new digital platform underway
We will also be launching our own "What's Happening" platform in collaboration with local media. Here, we will run campaigns across the whole of Vendsyssel with one common goal: to give local experiences even more
greater range.
Our partners
Local partners
National organisations
Politically independent
We work closely with business and trade associations throughout the area, so that efforts are coordinated and provide maximum benefit for the members.
As a politically independent organisation, we can also cooperate with national stakeholders such as Dansk Erhverv and HORESTA, and work for our members' interests at local, regional, and ministerial levels.
The common goal is to strengthen tourism, create activity and ensure better conditions for everyone who lives off the visitors in Skagen.
OFFICE
Vestre Strandvej 10, 9990 Skagen
Søndergade 5B, 9300 Sæby
Contact
+45 98 44 13 77
info@toppenafdanmark.dk
